In this video I am introducing a new research paper I’ve conducted together with Tom De Ruyck, head of Research Communities at InSites Consulting. The paper, “From co-creation to collaboration” is about giving consumers a voice in your company in a strucutural way. For the research, Tom and I have interviewed 15 CEO’s and decision makers at companies operating on a global level.
Here’s the link to the paper on SlideShare. Have a nice read, do not hesitate to print or download the paper! We hope you like it!